Mode Cast

Why I Joined Mode: It's WAN-derful!

"A lot of these enterprises will say they need to migrate to better technology, but until they know about Mode, they think it's too hard. But [we make it] really easy."

— Doug Case, VP Sales at Mode

Featuring:

Doug Case,
VP Sales at Mode

Description:

In this Mode Cast from the Core, JoAnne McDougald speaks with Doug Case about the unique aspects of Mode’s approach and technology that brought him to the company. Doug is VP of sales for Mode and is a veteran of both major Silicon Valley firms and startups.

Listen on SoundCloud [Or read the transcript below]

Transcript:

JoAnne McDougald:
"Hello everyone, and welcome to another episode of 'Talking IT with Jo.' I'm sitting here today, coming to you from the ONUG Conference. It's October. It's New York City, and it's their fall conference. And I'm sitting today with Doug Case from Mode Group. Mode is an exciting startup. Doug, tell me a little bit about yourself, what you do for Mode, and a little bit about Mode."

Doug Case:
"Well, my name is Doug Case. I'm the VP of sales for Mode out of the San Francisco office. I have a background in tech sales. I worked at Cisco, NetApp, and many startups otherwise. What interests me about Mode was the unique way they can attach or attack a consistent problem in the network, and that is quality and performance."

Jo:
"You know, I talked with Kelly Ahuda earlier today, who had amazing things to say. He actually I think did your pitch than anybody else I've talked to so far."

Doug:
"Good partner. Great partner."

Jo:
"Great partner, Versa – and really understanding kind of that they provide, he said it, an on-ramp to your Internet highway. It's a private network that really preserves the fidelity and diminishes the latency. Like, one of the talks that happened during ONUG was Steve Garson's talk, really talking about latency and how critical that is. All this data can come about average latency, but the reality of it is that sure, that's an average. And we know with mode, median, and means how awful being on any of the tail ends of the – "

Doug:
"I like your use of all those math terms."

Jo:
"I know. A shout-out to the Cornell boys that started Mode. Obviously there's a lot of math behind what they've been able to do: the understanding that they have of the best path for your packet and really helping cross that chasm around the world, potentially, without any jitter, any latency – and really delivering the quality that your customers demand."

Doug:
"Right. The way I approach it with the prospects and customers I talk to is how is the performance and quality for your users. And that's a common thing you'll hear in the cafeteria, whether you're in infrastructure guy or just a sales rep visiting the home office. You need to have quality consistency across the network, and the way to do that in the past has been inflexible, costly, and time-consuming to set up. And that's the MPLS network.

What Mode allows is a cloud-like elasticity of performance and quality, which is just tremendous for the dynamic nature of most businesses today in managing and extending networks that change dynamically every second. So with the algorithms that were developed out of Cornell by the cofounder, Nithin Michael, we can address that in less than 150 milliseconds. Again, that's basically the threshold for user experience, where they would notice if there was a glitch."

Jo:
"Yeah, but I really think we have to talk glowingly about the turnkey nature of the Mode product, just for a minute – just because yeah, yeah, yeah. That answer's awesome. Like, I'm super excited that you're going to be easier, more dependable, and more cost-effective."

Doug:
"Right. Well, let me give you a use case that I just ran into today. It was really interesting. It's a home-loan company. They've got let's say 500 points of presence out there, from regional offices to – WeWork independent contractors to branch offices. And he explained that in each of the markets that they address, it can go cold, and they will shut that office down. Or it could go hot, and they need to increase bandwidth.

So to be locked into an MPLS cycle of turning up more bandwidth, turning it down, and turning it off is almost impossible, and we do that walking on the way to lunch. It's easy. It's very easy to do that, and it's very beneficial to that customer or to that business, because they are a cash-flow business."

Jo:
"Yeah, we can't sacrifice future cash flow based on yesterday's business."

Doug:
"That's a good way of putting it."

Jo:
"I'm a small business owner. I 100-percent know I just want to be paying for what I'm using. I just love AWS and Google Cloud, and being able to just pay for what I eat. And that flexibility is 100-percent required across the enterprise."

Doug:
"It's kind of table stakes today, and a lot of these enterprises will say they need to migrate to better technology, but until they know about Mode, they think it's too hard. But it's really easy."

Jo:
"I love it. Is that our takeaway for today: It's really that easy?"

Doug:
"Absolutely. It's so easy. It's WAN-derful."

Jo:
"It's WAN-derful. Oh, that's W-A-N. Yeah, SD-WAN. Love it. You're a great compliment to all the vendor space that we're seeing here today at ONUG and also to the existing clients. I heard earlier today from Tata, and they understand the value that Mode brings. So you've got, you know, people that own 28 percent of the Internet backbone that are singing your praises. You've got complimentary offers with Versa. And today is part of your coming-out party. So welcome to the party, Doug Case and Mode."

Doug:
"Thank you, Jo."

Jo:
"Thank you so much."

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